At the Texas Open Fire Meatup, the biggest BBQ influencer event in the U.S., Argentine beef stole the spotlight. More than just a competition, this was the stage where BBQ trends are set—and Argentina made its mark.

The team grilled, talked, and won, proving that Argentine beef is a perfect fit for the U.S. grilling scene. The event turned into a content goldmine, driving:
• National exposure through influencer content
• Record-breaking engagement and follower growth
• Strategic collaborations with food and BBQ brands

 

A true championship moment for Argentine beef—winning both on the grill and across digital platforms.