Organized by the Embassy of the Argentine Republic in Singapore, on September 21, a luncheon was held at the Argentine restaurant “Fire,” located in Singapore's prestigious “Ion” shopping center, which included the promotion of Argentine food and beverages for more than 200 guests, among whom local representatives from the gastronomic and hotel sectors predominated.

 

 

During the lunch, held in a relaxed atmosphere with live music, different cuts of Argentine beef provided by the Argentine Beef Promotion Institute (IPCVA) for promotional purposes were served, along with a variety of Argentine wines.

 

 

 

 

Along with the Argentine food and drink, which were highly appreciated by the guests and enhanced by the restaurant's setting—a renowned three-level gastronomic space at the top of an iconic tower with a 360º view of the entire city—IPCVA brochures were distributed and videos on gastronomic tourism were shown. In addition, IPCVA, Malbec wine, and institutional banners were displayed, as well as thematic decorations with gaucho- and tango-inspired textiles, accessories, and clothing.