As part of our campaign in the U.S., influencer Al Frugoni —a top authority on the open-fire cooking style in Texas with nationwide reach —created a video comparing different variations of milanesa made with Argentine beef. 

 

What stands out about him as a content creator is how he blends the skills and experience he has gained in Texas with the flavors and traditions he preserves from his Argentine roots, remaining culturally very connected to our country.

 

A perfect partner to highlight the excellence of Argentine beef to audiences in the U.S.