The Argentine Beef  and BBQ Agency received a Bronze award at the 2025 HMC Strategic Excellence Awards for its campaign “Texas Open Fire Meat-Up”, where Argentine influencers influenced the US influencers, created for IPCVA – Argentine Beef Promotion Institute. The campaign was honored in the Content Creator & Consumer Engagement Strategy category for its clever use of cultural storytelling and influencer engagement to promote Argentine beef in the U.S.

 

Hosted by the Hispanic Marketing Council, these awards spotlight the most effective and culturally resonant marketing campaigns in the U.S. market. Winners are selected for their strategic insight, creativity, and measurable impact—making this one of the most prestigious recognitions in multicultural advertising.