We had an amazing World Asado Day (Día Mundial del Asado), hosted by Fuegos LA in Los Angeles and proudly sponsored by Argentine Beef.  The event brought together chefs, partners, and guests around a shared appreciation for craftsmanship and flavor, offering a closer look at how Argentine beef continues to play a role in meaningful culinary experiences across different markets. It received outstanding coverage from TV stations and media outlets, successfully showcasing Argentine Beef while highlighting the strength of the local community and the spirit of the initiative.