We partnered with the U.S.-based food content creator Cooking with Fire to produce highly engaging videos that help expand the reach of Argentine Beef among cooking and barbecue enthusiasts.

Several of these videos surpassed 400,000 views in Instagram, connecting with an audience passionate about cooking with premium cuts of meat. One example is this NY steak sandwich with chimichurri video, a simple yet mouthwatering recipe that showcases the flavor and quality of Argentine Beef.