The Argentine Beef Promotion Institute (IPCVA) participated alongside 32 export companies, which developed an intense commercial agenda with buyers from Europe and other markets.

The Argentine Beef pavilion, specially designed by the IPCVA, once again stood out in the meat hall, with an 850 m² space and a restaurant offering typical Argentine cuts, strengthening ties with customers and potential business partners.

During the fair, the Institute also presented, together with national authorities, the system that will guarantee deforestation-free beef exports, in line with new European regulations (Regulation 1115).

 

In addition, the Argentine delegation held meetings with importers from different European countries to advance trade agreements and pilot tests, consolidating the position of Argentine beef as a reliable and sustainable product in the face of growing international competition.