To show IPCVA’s support for restaurants serving Argentine beef in the U.S., “The Argentine Beef Special” was launched in March and April 2025, with participating restaurants in Los Angeles, the Washington D.C. area, and Miami.

 

Branded materials was provided for in-store visibility and backed the effort with a digital campaign.

 

The creative, though promotional, centered on the flavor and craveability of Argentine beef, bringing its quality to life through mouthwatering visuals.

 

The campaign reached hundreds of thousands of people, from consumers to restaurant, hotel, and foodservice chain owners, creating strong buzz and momentum around Argentine beef in the U.S.